This project entailed creating a new logo design for an established company through client interviews, adhering to specific color preferences and design elements. The deliverable needed to be versatile for digital platforms, print materials, and official documents.
The next step was to establish a color palette that would be used throughout for the poster. Taking inspiration from the landmine signs commonly found across the globe and expanding upon the with an extra color allowed a monocromatic poster than uses deep reds typical of danger signs and warnings to convey the seriousness of the image.
The iconography consisted of creating replicas of the various elements that would be included in the poster in the same art style in order to bring cohesion to the poster. You can see in the images to the right how regular photos were transformed into a consistent art style for use in the final poster.
As seen in the final poster there is a cohesive element of time and danger as displayed through the hourglass and use of landmines as sand with the universal signage for landmines being used for the top of the hour glass as well as the area to display information for the poster such as its title and the day of event in question. The text found of the poster features messages from the UN such as “every 7 minutes someone accidentally steps on a forgotten landmine’ and the UN campaign slogan of “help us achieve safe steps, safe ground and safe homes”.
Check out the poster HERE