The UN global issues campaign was a project that aims to create a compelling and impactful series of posters to raise awareness of global issues that are of key importance for the UN. These poster will serve as a visual tool to educate and engage viewers on the dangers posed by various global issues from the local level to the international level. This particular poster was designed to bring awareness to landmines and their effects, emphasizing the importance of landmine awareness and prevention as well as
incorporating sobering statistics to drive home the impact of these weapons on people all over the world.
Initial designs
Step 1: Art Style
After looking at the very sterile poster designs that he UN generally uses it was decided that the best way to truly bring more of a focus on the impact of landmines was to incorporate hand drawn elements into the poster along with using symbolic imagery to convey the seriousness of what people across the planet have to contend with when landmines are forgotten about.
Step 2: Palette
The next step was to establish a color palette that would be used
throughout for the poster. Taking inspiration from the landmine signs commonly found across the globe and expanding upon the with an extra color allowed a monocromatic poster than uses deep reds typical of danger signs and warnings to convey the seriousness of the image.
Iconography
The iconography consisted of creating
replicas of the various elements that would
be included in the poster in the same art style
in order to bring cohesion to the poster. You
can see in the images to the right how regular
photos were transformed into a consistent art
style for use in the final poster.
Elements
Final Poster
As seen in the final poster there is a cohesive
element of time and danger as displayed
through the hourglass and use of landmines as
sand with the universal signage for landmines
being used for the top of the hour glass as
well as the area to display information for the
poster such as its title and the day of event
in question. The text found of the poster
features messages from the UN such as “every
7 minutes someone accidentally steps on a
forgotten landmine’ and the UN campaign
slogan of “help us achieve safe steps, safe
ground and safe homes”.
